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WHITNEYMANNEY presents PrimaRebelle

Within defined urban spaces of the world, connections and groups are formed with intentions to reign over claimed territory…whether that "crown" was rightfully ordained or taken by force. But what happens when one person decides it's time for a shift in power?

Inspired by cultural movements such as women's liberation, civil rights movement, the rise and decline of world empires, street gangs, etc.; PrimaRebelle investigates the effects of power, empowerment and revolution. Through the bold use of color, pattern, texture and signature silhouettes; PrimaRebelle defines the tension between royalty, respect and rebellion. 

WHITNEYMANNEY has designed a collection of garments and textiles specific for the vision of PrimaRebelle through the technology of digitally printed fabric, including hand processes such as marbling and airbrushing. The textiles feature motifs reminiscent of royal life while combining them with rough textures and vivid colors to tie in the street art inspired aesthetic WHITNEYMANNEY is known for. Created with fabrics such as denim, organza, chiffon, twill, knits & suede: PrimaRebelle gives women the chance to redefine the roles of power and queenship with structured garments that mix perfectly with ready to wear separates. Continuing the task of constructing wearable art, PrimaRebelle will give an answer to the question of "Who is worthy of the crown?'